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Underrepresented Holiday Cards
LGBT CENTER OF ORANGE COUNTY

SITUATION

When people talk about "the American family," they often refer to a white, cisgender, and heterosexual family. However, the reality is that there is no single definition of an American family. In fact, the most underrepresented families are those who do not conform to traditional expectations, such as LGBTQ families.

IDEA

The Center created holiday postcards featuring LGBTQ families from Orange County. They also shared their unique and inspiring stories in short interviews posted on social media. Showing that LGBTQ families exist not only during Pride month, but every day, and especially during the holidays.

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Credits:

Casanova//McCann, Agency
Marco Muñoz, Executive Creative Director
Mario Proaño, Art Director
Dalia Quiroz, Jr. Art Director
Eric Wang, Content Creator

Lesley Guardia, Social Media Manager
Jennifer Cruz, 
Social Media Community Manager
Jacqueline García, Sr. Account Executive

 

© 2026 mario.

Any images in this site serve solely to showcase the work of Mario Proaño. Images, logos, references, and names mentioned in this site are the property of the respective network, company, or other owning entity. No challenge to ownership is inferred.

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