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mario.
Celebrating The Legends
CHEVY SILVERADO
Since the Chevy Silverado is the most dependable, longest-lasting full-size pickup on the road, we decided to pay tribute to it on the Day of the Dead.
Surrounded by Mexican traditions, we displayed a "Day of the Dead" themed Silverado at the 2018 State Fair of Texas.
![shutterstock_704111113-[Converted].png](https://static.wixstatic.com/media/f73afa_d78c1af09fae4482ac55587d3efe0f92~mv2_d_1852_1457_s_2.png/v1/fill/w_976,h_768,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/shutterstock_704111113-%5BConverted%5D.png)
Credits:
Casanova//McCann, Agency
Marcos Calandrelli, Creative Director
Ismael Díaz, Senior Art Director
Mario Proaño, Art Director
Marco Rosales, Copywriter
Paloma Gensollen, Copywriter
FUN FACT
When I started working for Chevrolet at Casanova//McCann, my first project was designing a "Day of the Dead" Camaro, eventually we did that for the Silverado.
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