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I was stoked to contribute to Casanova//McCann's brand and culture. In the process of creating this booklet, two other Senior Art Directors were designing their own versions of it. Luckily for me, the CEO and CCO of the agency decided to go for my vision. To this day, the booklet is handed to all employees on their first day of work.

Social Media

The same week of the booklet's launch, we started posting one value per week on social media, featuring one employee with their interpretation of the value. We used the hashtag #ValuesOfCasanova to filter this content.

© 2026 mario.

Any images in this site serve solely to showcase the work of Mario Proaño. Images, logos, references, and names mentioned in this site are the property of the respective network, company, or other owning entity. No challenge to ownership is inferred.

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