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TURN ON THE SUBTITLES

Heroes of Steel

 

Client: General Motors
Advertising Agency: Casanova//McCann
Production Company: Supply & Demand
Editing: MAkinÉ Studios

Telecine: Company 3
Music: TruLove Post
Audio: Tono Studios

Finish: Method Studios

Casanova//McCann's creative team

​

Creative Director: Marcos Calandrelli

Art Director: Mario Proaño

Copywriter: Marco Rosales

Head of Production: Humberto Rodriguez

SOCIAL MEDIA

FUN FACT

This commercial aired during the 2018 FIFA World Cup, which is arguably the most relevant televised event for Hispanics.

BEHIND THE SCENES

© 2026 mario.

Any images in this site serve solely to showcase the work of Mario Proaño. Images, logos, references, and names mentioned in this site are the property of the respective network, company, or other owning entity. No challenge to ownership is inferred.

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