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LEGO® Batmobile from Chevy

 

Client: General Motors
GM Advertising Agency: Commonwealth//McCann
HM Advertising Agency: Casanova//McCann
Post-Production: Warner Bros. Studios

Casanova//McCann's creative team

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Creative Director: Manuel Huici

Senior Art Director: Ismael Díaz

Copywriter: Tamara Tripp

Art Director: Mario Proaño

Copywriter: Marco Rosales

Head of Production: Humberto Rodriguez

THE PROCESS

Bat Signal on GM Headquarters
To further promote the campaign, we projected an authentic Bat Signal on the GM RenCen for the week of the Auto Show. Earned #BatSignal on Instagram.

© 2026 mario.

Any images in this site serve solely to showcase the work of Mario Proaño. Images, logos, references, and names mentioned in this site are the property of the respective network, company, or other owning entity. No challenge to ownership is inferred.

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