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The Best Will
Better known as The Life Store

During my last months at Casanova McCann, I worked on this idea for our client Donate Life California. It was successfully presented to clients and partners, but due to the pandemic, it was placed on hold and I moved on to work at another agency.

However,

a few months after I left, the team brought it to life.

The Banned Army

Same story—placed on hold and ultimately scrapped due to the pandemic.
We came up with the idea first and then had to find the right client for it: SPARTA, a non-profit group of transgender people who currently serve or have served in the military. You can check out a more detailed presentation deck here.

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Hot Pockets: Decision Changers

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Key Visuals

Most of these designs were done when I started my career as a Graphic Designer. They're visuals for restaurants, department and grocery stores, shopping malls, and hotel chains.

Social Media

I created these designs when I was a Digital Graphic Designer at McCann Ecuador. My accounts back then were De Prati, Halls, and a non-profit called Diakonía.

Web Design

Two interesting brands that I've got to work for are Pilsener and Pilsener Light, AB Inveb's local beer brands in Ecuador. Here's some of my work.

© 2026 mario.

Any images in this site serve solely to showcase the work of Mario Proaño. Images, logos, references, and names mentioned in this site are the property of the respective network, company, or other owning entity. No challenge to ownership is inferred.

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